Selena Gomez is taking her relationship with Puma one step additional this month because the face of the model’s new Defy sneaker. The announcement comes shortly after Selena’s Phenom Luxe collaboration with the model offered out virtually instantly ($100,000 of the proceeds went to Lupus analysis, a trigger near Selena’s coronary heart).
“To defy is to be courageous” Selena says concerning the new shoe. “It’s about pushing the envelope and not obeying any ‘expectations’ placed on you by society. Puma has captured this feeling perfectly with their new Defy training shoe. I remind myself daily the importance of defying the outside noise and being true to myself.”
Whereas this new fashion may be very a lot an athletic shoe, the chunky silhouette is paying homage to the sneakers we have seen hit the entire runways within the final yr. With a white higher and black platform, they’re excellent for the gymnasium however will be worn with just about something — and Teen Vogue has your first take a look at the silhouette.
Alongside the discharge of the sneakers, Puma has launched their Defy App (which will be downloaded here). It asks customers in Los Angeles to seek out posters across the metropolis to register for an opportunity to win entrance to the Defy Metropolis Expertise on Might 16th and meet Selena in particular person. Informal.
If you cannot make it to California for the occasion — or snap images of the posters — don’t fret. The sneakers can be accessible on puma.com on Might 31st. If you cannot meet Selena, at the least you may match her.