Rihanna Calls Out Snapchat for Now-Deleted Advert Making Mild of Home Violence


Earlier this week, Snapchat apologized after posting a very offensive advertisement to some U.S. customers that requested in the event that they’d reasonably “Slap Rihanna” or “Punch Chris Brown.” The corporate acquired main backlash for the advert, which appeared to make gentle of domestic abuse by referencing the 2009 incident by which Chris bodily attacked then girlfriend Rihanna the day earlier than that 12 months’s Grammy Awards (he later pleaded guilty to at least one rely of assault), and Snapchat eliminated the advert from the app. “The advert was reviewed and approved in error, as it violates our advertising guidelines. We immediately removed the ad last weekend, once we became aware,” Snapchat stated in an announcement to the BBC on Tuesday. “We are sorry that this happened.”

On Thursday, Rihanna herself joined many others in condemning the social media firm’s misguided resolution to publish the advert within the first place, talking on behalf of not solely herself but additionally the numerous different survivors of home violence. “Now SNAPCHAT I know you already know you ain’t my fav app out there! But I’m just trying to figure out what the point was with this mess! I’d love to call it ignorance, but I know you ain’t that dumb!” she wrote on her Instagram Story. “You spent money to animate something that would intentionally bring shame to DV victims and made a joke of it!!! This isn’t about my personal feelings, cause I don’t have much of them…but all the women, children and men that have been victims of DV in the past and especially the ones who haven’t made it out yet….you let us down!” She concluded her highly effective assertion with “Shame on you. Throw the whole app-oligy away.”

Rihanna, 30, has beforehand spoken out about how painful it’s to be compelled to examine such a traumatic expertise within the information lengthy after it occurred. “For me, and anyone who’s been a victim of domestic abuse, nobody wants to even remember it. Nobody even wants to admit it. So to talk about it and say it once, much less 200 times, is like…I have to be punished for it?” she advised Vanity Fair in 2015. And although she advised VF that she did not wish to be “punished over and over” by always being requested in regards to the 2009 incident, she famous that the subject of home abuse is a vital one to maintain speaking about. “I don’t want to say ‘Get over it,’ because it’s a very serious thing that is still relevant; it’s still real. A lot of women, a lot of young girls, are still going through it. A lot of young boys, too,” she stated. “It’s not a subject to sweep under the rug.”

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