When Rihanna launches a brand new Fenty Beauty product, the world takes discover. So, when she introduced her new Body Lava on her Instagram story just a few weeks in the past, individuals had been watching… together with a complete bunch of individuals on-line who thought it might be hilarious to parody the video. And actually? They had been proper.
Within the preliminary vid, Rihanna is seen slowly making use of Physique Lava onto her shoulder, then buffing it slowly with a Kabuki brush. She seems to be down at her shoulder, then makes eye contact with the digital camera, and repeats the sample all through whereas glitzing up her pores and skin.
Enter: The #bodylavachallenge (often known as the #rihannachallenge), which could simply be one of the best factor you see on the Web this week. It appears the Twitterverse has determined to create some sultry movies of their very own, nonetheless, customers have gone full-on MacGyver, changing the shimmery physique illuminators and mushy make-up brush, with some uh, artistic options. One person utilized a packet of Taco Bell scorching sauce with a chunk of soppy tortilla. Undoubtedly not essentially the most environment friendly mixing method, nevertheless it does make for a reasonably entertaining video.
Whereas make-up tutorials can typically be very area of interest, we’re totally right here for a viral pattern that transcends magnificence, and invitations everybody to get in on the enjoyable. And whereas there’s all the time room to take a lighthearted strategy with magnificence movies, they will additionally function a vessel to talk to bigger points. Instagrammer @lowcheekbones has a whole account devoted to parodying makeup videos, and vlogger Sailor J made a strong level final yr together with her “Thoughts and Prayers” tutorial.