Mannequin Natalia Vodianova has created an app. However not simply any app: hers is right here to blow each different one out of the water. With the intention of constructing it simpler for people to search out and assist charities, Natalia has launched Elbi with enterprise companion and co-creator, Timon Afinsky. In brief, the app introduces philanthropy to all these smartphone customers (cough cough…everybody) in a extra accessible manner than ever earlier than. Recognizing the ability of a social media app during which customers can present their assist by “liking” photographs or posts, Natalia informed Teen Vogue, “I strongly wanted those likes to become meaningful.”
Natalia was prompted by frustration, when a photograph she posted of herself on Instagram racked up 30,000 likes in mere minutes. When she expressed her frustration that the world appeared to have the unsuitable priorities in life to Timon, he shared together with her that 5 billion likes are clicked on Fb daily. That’s energy that may be harnessed. Natalia requested, “How can we capture that energy and harness it for good?” She defined additional, “What if alongside the ‘like’ button, there was a ‘love’ button, and when you press it, you’re saying, ‘I want to help these people; I want everybody to help these people.’ And you do it by putting a little donation behind it.”
As such, on Elbi, after being launched to charities you won’t have in any other case heard of, or looking for these are near your coronary heart, you’ll be able to faucet what they name the ‘LoveButton,’ which lets you mechanically donate $1 to the actual trigger. There’s additionally a ‘LoveShop,’ with a reward-based incentive mannequin, in addition to a barely extra aggressive angle, in which you’ll full in opposition to different customers and evaluate scores.
Although you might need first heard of Natalia by her supermodel standing profession, this isn’t her first endeavor into the world of philanthropy. The Beslan college siege of 2004 impressed Natalia to arrange her Naked Heart Foundation, whose mission they describe as “to help build an inclusive society that is open to people with disabilities and special needs, through encouraging play and creation of free support services for affected families.”
With Elbi, to date, Natalia and Timon have already on-boarded charities in additional than 88 international locations. 100,000 deeds have been accomplished. On selecting the charities that they embody of their app, Natalia explains, “Elbi is passionate about smaller organizations: they fight for their cause with incredibly few resources and on top of it they are effective. They deserve the visibility and recognition, but they can’t achieve it alone as they don’t have the budgets of big organization.” She continues, “We want to support those organizations so they can continue to play a crucial role in our society and inspire more organizations to follow their example.”
As Elbi’s platform is that of ease and relatability, it appears to face by itself. They’re not asking you to donate hundreds (although you’ll be able to), nor are they asking you to scrutinize a charity and what it means to you. Once you’re spending practically $5 daily on a single cup of espresso, it looks as if a no brainer which you can give a single greenback to a charity that you just occur upan and appears to tug at your heartstrings or pique your curiosity. When requested how Elbi stands out from different types of charity, Natalia defined, “We make donating as effortless as clicking the like button.” She went on so as to add, “You don’t need to think how much you want to donate or how much you can donate at this particular moment. If you feel like supporting, you just do the click.” Plus, she shares, “Elbi makes donations frictionless and makes it transparent for people to see the impact of their deeds. Plus, it doesn’t take a cut. 100% donations go to the charities.”
Although the app has solely simply launched, Natalia Vodianova has massive goals for its future. She shared with us, “I am looking forward to seeing when all those little actions from all over the world will make a big difference. I will be able to share a message with you about a child that needs urgent operation and you will be able to donate in the message there and then and pass it on to others to donate,” persevering with, “This is Elbi’s future, and we are working hard to make it happen soon. The ultimate dream is to truly disrupt the future of giving. To make it an everyday habit just like checking your socials.”
You possibly can download Elbi here and test it out for your self.