When Maurizio Cattelan wasn’t busy sculpting large center fingers or hanging taxidermied horses from the ceiling through the previous couple of years, he was interested by making scarves. Late final 12 months, the artist referred to as on Italian design label Seletti to assist him craft a sequence of team-inspired knit scarves that includes the names of museums all over the world, such because the Guggenheim, Fondazione Prada, Hamburger Bahnhof, and extra. A restricted run of those scarves was bought at every museum, and tonight, Cattelan is auctioning off his private assortment of Museums League scarves, which he made underneath his personal label, Made in Catteland, at Phillips’s 20th Century & Up to date Artwork Night Sale. All the proceeds from the public sale, estimated to tug in additional than $20,000, will go on to the Brooklyn Museum. Cattelan calls the headband venture a part of his ongoing initiative to advertise “art for all,” by which he hopes to interrupt down the normal boundaries between on a regular basis artwork lovers and people few who can really afford to buy artwork. On high of that, he goals to make artwork extra accessible to those that won’t usually encounter it.
“When you place art in the shops, it’s a way to make it more accessible,” Cattelan explains. “Putting these scarves up for auction is a way to make them more visible, and both ways will widen the audience.” He provides, “We’ll make the people who already bought the scarves happier, because it increases their value and, on the other hand, with the sum that is raised during the auction, the Brooklyn Museum will be able to acquire a work by a young artist for its collection.” Cattelan additionally believes that creating wearable artwork has nice worth, as does collaborating with vogue and design manufacturers to open up the dialog round his work amongst totally different audiences. For instance, he has a robust partnership with Gucci, and collectively they’re at the moment engaged on a present that can open in Shanghai in October. The exhibition will embrace greater than 40 artists and examine copies as a supply of originality. Cattelan sees collaborating with Gucci as one other option to shift the final notion that the artwork world is noninclusive.
“Times are changing,” he explains. “We’ll all eventually have to learn a new format that we can relate to—the art world cannot stay behind and must evolve using this language. Made in Catteland is a project that aims to overcome the boundaries of the work of art as we’re used to thinking of it: exploring new possibilities of reaching the audience through the creation of new forms of art.”
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