There are numerous diamond rings on Ceremony’s new web site, however you gained’t see the phrases engagement ring anyplace. No, actually—they’re not engagement rings, until you need them to be. Cofounders Jess Hannah and Chelsea Nicholson choose to think about them as “modern symbols of love,” and their’s is a completely new, extremely considerate method to a really previous custom.
“Relationships have evolved, but the way jewelry companies speak to them has not,” Hannah stated. “Attitudes on love in general are more open to different kinds of relationships, but everything on the market is still [catered to] to a man proposing to a woman.” Ceremony, in distinction, makes room for interpretation. Possibly you’re getting formally engaged, or possibly it’s a “commitment ring” as an alternative. Maybe you’re a same-sex couple and also you each need rings—otherwise you simply need to purchase one for your self.
Hannah and Nicholson have been gathering intel for a number of years, earlier than they even knew they wished to launch Ceremony. Hannah designs customized engagement rings by way of her personal line, J. Hannah, and plenty of of her purchasers are in nontraditional relationships, or at the very least come to her for nontraditional rings. The duo was impressed by their very own mates’ tales, too: “One of my friends recently got engaged to her girlfriend, and she asked me, ‘Do I get a ring too? Do I get her a wedding band? Do I get a wedding band?’” Hannah stated. “There are a lot of questions, because there isn’t a prescribed way to do this. But our answer to that is: However you want.” She provides: “Our role isn’t to tell people how to do this, but to give them options to make their own decisions.” We see loads of ladies in New York sporting plain gold bands, not gobstopper diamonds, and who ever stated a man doesn’t need a bit of sparkle? There’s no “rule book” anymore, and most jewellery firms haven’t caught on.
Ceremony doesn’t intend to go away out who’re getting engaged the “traditional” manner, after all. In reality, Hannah just lately received engaged herself—and after her fiancé proposed, she made an engagement ring for him. “He wanted a symbol to show that we’re committed, even though we aren’t yet married,” she stated. Nicholson added: “A few guys have been interested in our diamond rings as well, so we have a few options that aren’t your typical prong-set solitaire diamond, like a diamond signet. Or they can absolutely have that traditional prong-set diamond. We just want to allow the conversation to start happening.”
All of Ceremony’s rings are unisex, although the absolutely rounded bands and signets look essentially the most clearly non-gendered. Each will be subtly tweaked with different-size diamonds or three forms of 18-karat gold (rose, white, and yellow), which ladies and guys alike will respect. Different types embody bezel-set diamonds in oval, marquise, or emerald cuts; elegant cigar bands; absolutely pavéd bands; and rings with three or seven diamonds throughout. They’re sculptural, minimal, and just a bit vintage-y—they usually’re actually not “dainty.” Hannah prefers the phrase timeless. “I didn’t want these to look like 2018 rings,” she stated. “You shouldn’t be able to guess what era they’re from.”
For those who’re in Los Angeles, you’ll be able to see the rings IRL by way of personal appointments with Hannah and Nicholson, they usually’re planning pop-ups in New York sooner or later. Nonetheless, Ceremony is especially a web based, direct-to-consumer enterprise. If the idea of clicking “add to cart” on a four- or five-figure ring appears a bit of scary, they aren’t fearful. “A few years ago, people said no one would buy jewelry online,” Hannah stated. “My business is almost all online, and I’ve been doing custom rings for years. It’s almost always done through sketches, e-mails, and phone calls. People are willing to spend a lot of money online, but the key is to make them feel comfortable.” The expertise of procuring on Ceremony’s web site feels simply as straightforward and splendid as any high-end e-tailer—if no more so. And it positively beats squinting by way of a glass case.