Tiffany & Co. has simply debuted Reed Krakoff’s first jewellery assortment for the model with an advert marketing campaign that effortlessly bridges the gaps between trend, artwork, music, and tradition. Staring Elle Fanning and A$AP Ferg, the commercial encompasses a re-make of the tune “Moon River,” as Elle is solid as a modern-day Holly Golightly, from Breakfast at Tiffany’s.
The clip opens in black and white with Elle, sporting a Tiffany’s tiara and hoodie, sipping espresso out of a paper cup, as she gazes upon a diamond necklace within the window of the corporate’s flagship Fifth Avenue retailer in New York Metropolis. Rapidly, a jeweled bee involves life, flying out of the window and bringing colour to what turns into a flash mob dance get together. It is usually revealed that the entire colourful objects within the metropolis have turned to Tiffany blue. The dance get together continues in a variety of iconic New York streets and on the Brooklyn Bridge — with a cameo by Maddie Ziegler, no much less. And, similar to that, as quick because the dream sequence began, it ends, with the bee flying again into its place within the window, and the world returning to a state of contemplative black and white.
The tune’s relationship to Tiffany & Co. dates again to Truman Capote’s novella about Miss Vacation Golightly, who was later immortalized on the massive display by Audrey Hepburn. In each variations, Holly would sing the tune on her fireplace escape; Audrey’s cowl of the Andy Williams traditional has also been covered by Frank Ocean. On this model, Elle begins by softly crooning the opening strains, earlier than Ferg alerts a remix: “I ain’t window shopping today.” He references a few of Tiffany’s most iconic designs, together with a “T-squared” bracelet and a canary-yellow ring, whereas Elle harmonizes all through.
Reed Krakoff was appointed Chief Inventive Officer of the model greater than a 12 months in the past, however was clearly getting the lay of the land earlier than including his private artistic imaginative and prescient to the corporate by means of a further capsule assortment. With what Tiffany & Co. has known as “Paper Flowers,” Reed’s assortment will be a part of the ranks of these of Elsa Peretti and Paloma Picasso, amongst others.