“I wear so much denim in my day-to-day life,” mentioned Hailey Baldwin poolside on the Colony Palms Lodge, the place Levi’s hosted its denim-clad fete throughout Coachella. “Denim shorts always a go-to at Coachella.” The sentiment was shared amongst these in attendance: Bella Hadid, Joan Smalls, Romee Strijd, and extra. Company discovered an oasis amongst personalized Levi’s denim items and an infinite circulate of margaritas and sangria. To interrupt up the gang gathered across the customization alternatives, the denim model introduced in a mixture of synchronized swimmers, mixed with DJ performances by Heron Preston and Snoop Dogg, who drew a crowd round him as he spun for the latter half of the early night earlier than visitors went off to benefit from the pageant. It doesn’t matter what Coachella look was concocted, it was apparent that Levi’s actually holds court docket because the denim model of selection among the many cool set in attendance.