Balenciaga Is Promoting $895 Airbrushed “New York City” Sweatshirts


Balenciaga is again within the cultural appropriation highlight. This time, the French couture home is in sizzling water for a pink hoodie that options an airbrushed design of the New York Metropolis skyline on the entrance. Balenciaga describes the piece as a “whimsical top” that’s reduce with the label’s “signature cocoon silhouette.” The worth tag? $895.

Airbrushing T-shirts has deep roots in black and brown communities and is arguably mostly related to hip-hop tradition. Within the 1980s and ‘90s, rappers like Jay-Z, Queen Latifah, and LL Cool J helped bring the popular street style to the mainstream. But back then — and even today — a design like Balenciaga’s could possibly be bought at a mall kiosk or boardwalk present store for a fraction of the worth.

Twitter consumer Simone Suber was fast to level out the absurdity on Twitter, “That is nearly humorous, however not,” wrote Simone, including that “Balenciaga is known for this,” referencing a design from 2016 that copies plastic Chinese language mesh sandals.

Responses to Simone’s tweet included “Get that at the Corner store for $18.95” and “This is expensive on a boardwalk at $30, who are they kidding??” “When I first saw the hoodie on Instagram Stories, I was shocked,” Simone tells Teen Vogue. “This is a design I’ve seen many times, but always as a novelty, not as high fashion. So when I saw the brand, I had to dig deeper. Seeing the price put me over the top, [and it’s] ‘dry clean only’?”

Demna Gvasalia, Balenciaga’s inventive director and head designer of the French design collective Vetements, isn’t any stranger to controversy. In January, Instagram account Diet Prada called the designer out for ripping off Martin Margiela’s Tabi boots. (Weight-reduction plan Prada additionally talked about how Margiela’s design itself was influenced by conventional Japanese socks).

“We’re just wondering what newness Demna’s version is bringing to the table other than supporting the autobiographical fanboy concept,” Diet Prada remarked. “We’re just hoping these boots won’t be produced. Being iconic as they are, it’s hard to fathom why anyone wouldn’t just buy the original.”

Demna has been singled out for promoting high-priced merchandise earlier than, like a $1,100 Balenciaga shopping bag and a $2,145 model of the ever-present blue IKEA plastic tote. Demna even defined his “method of appropriation” to Vogue final fall. “Through your own filter, you can make new clothes from things that already exist,” Demna told them. “That’s how I came to use this method of appropriation: using the things around us and turning them into a new product. I think every designer has their own method of working and this is mine. Given the fact that there are so many pieces of clothing out there — the industry produces so much — I thought I actually had no right to invent anything new, other than taking things that already exist and molding them into something different.”

In fact, not everybody agrees with Demna’s take that all the pieces is up for grabs — particularly if the tip purpose is profiting off the backs of the marginalized communities from which these designs and artwork types originated.

“What makes this design so problematic is that it is stolen from black or ‘hood’ culture and sold to the masses as luxury,” Simone says. “When this kind of piece is worn by its originators, it’s consider low culture. Demna using his influence and the brands he works at to appropriate certain trends further disenfranchises communities and designers who deserve credit. It says to those creating culture — largely black and brown people — that what they make is good enough to sell, but not with them credited as the source.”

Teen Vogue has reached out to Balenciaga for remark.

Balenciaga Accused of Cultural Appropriation