At first blush, Harley Viera-Newton and Champion may appear an unlikely match. Viera-Newton makes charming, super-feminine clothes; Champion makes grey sweatshirts. However Viera-Newton insists they’ve extra in frequent than you’d assume: “What ties our two brands together is this appreciation for classic, vintage silhouettes,” she says. “They’re both [resources for] pieces you keep in your closet forever.”
Viera-Newton is a self-professed Champion lover. She doesn’t simply put on it to the gymnasium, both; she additionally collects particular items from its Tokyo retailer, the place she travels typically for work. So, she jumped on the probability to collaborate with the practically 100-year-old model, and City Outfitters signed on because the unique retailer. A yr within the making, HVN x Champion contains heritage kinds from Champion’s archive in candy HVN prints: cherries, pink gingham, palm bushes, and leopards. Within the lookbook, Slick Woods and Lily Jean Harvey put on the prints head to toe, proper right down to their socks and bucket hats. In actual fact, for those who’re actually feeling that “coordinated look,” as Viera-Newton places it, you’ll be able to even add considered one of her printed hair equipment, which she launched on her personal web site earlier this week. “I’m a sucker for matching your scrunchie or hair scarf to your dress,” she says. “I like that about our Champion pieces, too—you can have some fun with the matching hoodies and shorts.”
Think about it a sweeter spin on athleisure, or sweats for the woman who lives in clothes. “I think you can see that the same person would appreciate both the dresses and the sweats,” Viera-Newton says. “It’s the same customer wearing them.” The HVN x Champion assortment arrives in City Outfitters shops immediately and on-line at 10:00 a.m. EST—and with costs starting from $35 to $80, you received’t really feel responsible about filling up your (actual or digital) cart.
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