Snapchat Apologizes for Now-Deleted Rihanna and Chris Brown Advert Joking About Home Abuse

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Domestic abuse and different types of assault are by no means humorous and may definitely by no means be made mild of, and, on this time of the #MeToo and Time’s Up actions towards sexual harassment and abuse, you’ll suppose folks and types can be much more delicate to the subject. In some way, although, Snapchat appeared to fully miss the memo.

Earlier this week, in accordance with the BBC, an advert on Snapchat appeared to make mild of the truth that Chris Brown physically assaulted then girlfriend Rihanna in 2009. The advert, for a recreation referred to as “Would You Rather?”, asks customers whether or not they would reasonably “Slap Rihanna” or “Punch Chris Brown,” which appears to concurrently make mild of and promote home violence.

Twitter customers have been (rightfully) angered by the advert. “Is it just me, or is this ad that popped up on my Snapchat extremely tone deaf? Like what were they thinking with this?” one particular person tweeted, together with a screenshot of the offensive advert. Chelsea Clinton was amongst those that criticized the advert. “Just awful. Awful that anyone thinks this is funny. Awful that anyone thinks this is appropriate. Awful that any company would approve this,” she wrote.

After going through main backlash, Snapchat reportedly took down the advert, which had solely been proven to U.S. customers, and launched a press release to the BBC apologizing for the advert. “The advert was reviewed and approved in error, as it violates our advertising guidelines. We immediately removed the ad last weekend, once we became aware,” the assertion said. “We are sorry that this happened.”

The incident passed off the evening earlier than the 2009 Grammys and compelled Rihanna to cancel her scheduled efficiency on the awards present. In 2015, she spoke to Vanity Fair concerning the pain she felt when folks continued to deliver up the assault lengthy after it had occurred. “For me, and anyone who’s been a victim of domestic abuse, nobody wants to even remember it. Nobody even wants to admit it,” she mentioned. “So to talk about it and say it once, much less 200 times, is like … I have to be punished for it?”

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