Rejjie Snow has all the time been eager on visuals. Whereas the Dublin-born hip-hop artist maintains that his languid debut album Pricey Annie, which got here out earlier this yr, was influenced by artists like Solar Ra and Pharrell, and the instrumental jazz that he had been listening to, it was knowledgeable much more by the wacky and energetic exploits of blaxploitation movies like Dolemite. “Everything about me is visual,” Snow says. “I just like to paint stories visually as opposed to just lyrically. Like, I want to make films, that’s what I’ve always wanted.”
Given Snow’s predilection for visible storytelling—he studied movie at Savannah Faculty of Artwork and Design in Georgia for a short interval—it maybe comes as no shock that he takes his sense of fashion critically. “What you wear speaks volumes about who you are, I think anyway. Even where I’m from, style has always been an important thing—from going to school to trying to impress girls, it’s just always been in my life,” Snow says. And now that Snow is on tour in help of his document—he’s taking part in tonight in Brooklyn at Child’s All Proper—it’s an opportunity for him to take issues in a extra dramatic course whereas staying true to his contemporary on a regular basis appears, which embody every thing from leopard-print bucket hats to Gucci slides. “You might as well go out and make it a real experience for everyone, I feel.”
Snow’s 20-track album options spoken interludes all through to point out off his humorousness and offers in grand subjects starting from love, loss of life, to shedding one’s thoughts, or “frustrations,” as Snow places it extra typically. His sonic palette was influenced by every thing he grew up with, from Queen to his childhood spent taking part in piano, and his sense of fashion additionally finds deep roots in his adolescence. Whereas Snow is shortly turning into a style plate of kinds—he starred in Versus Versace’s marketing campaign final yr and has walked for numerous designers at London Vogue Week, together with A Chilly Wall—he can thank his Jamaican-Irish mother for his streetwise but sharp sense of dressing, the place he can put on velvet sweatpants in the future and a checkered blazer the subsequent. “I get a lot of style from my mom. She was always very stylish,” Snow says of her immaculately thought-out wardrobe. “Looking back at my baby photos, it’s trippy seeing how she dressed me.”
Snow’s Dublin roots and his adopted house of London have additionally had some affect on his type, notably his desire for Prada sneakers. “I’ve always had Pradas. Even I was mad broke I somehow managed to have Pradas on. That’s a real Dublin thing,” Snow says. Over the previous few years that he’s spent in London, Snow has been impressed by the methods during which native artists like Skepta can toe the road between extra historically masculine streetwear whereas incorporating extra outright high-fashion gadgets (as in his personal line of elevated tracksuits), and even the methods during which Londoners can craft memorable appears from the best (and infrequently the most cost effective) items.
London’s free-form, boundary-pushing mixture of artists and musicians has additionally began to dissolve the historically masculine type requirements of Snow’s Dublin upbringing. “Where I’m from, as like a boy or a man or whatever, it can be hard, but recently I’m just so over the masculinity in terms of clothing choices,” Snow says. He’s been sporting eyeshadow rather a lot not too long ago—partly a tribute to Bowie—which he plans to experiment with extra on tour, and he’s been taking issues in an much more outsize course, fairly actually, by sporting massive Jamiroquai-inspired hats. Transferring past the gender binary has been a gold mine for him on the subject of his type selections. “That’s kind of opened up a whole world to me, too. It’s pretty dope,” he says. “People like me need to just show the public, or just the people that look up to me, that you can express yourself. It’s a beautiful thing.”